Analytics for eTail

We are glad to share that our team successfully organized the second meetup titled “Analytics for eTail” at IIT Madras Research Park. The meetup serves as a platform for the business firms to understand the relevance of analytics and how it can improve their day-to-day business operations. The meetup is alive at http://www.meetup.com/Analytics-for-Business/about/ .

Ms. Parvathy Sarath, Director of Aaum Research and Analytics introduced various eTail topics to the business firms. The various eTail topics discussed are

• Monitoring campaign Performance
• Price sensitivity analysis
• Optimization techniques
• Social media analysis
• AB testing
• Recommendation
• Market mix modelling
• Sales attribution analysis
• Heat map generation techniques
• Loyalty measurement and analysis and
• Dynamic Pricing

The meet up spanned for two hours. The participants showed lot of interest in understanding the concepts and to see how those techniques could be adopted for their business. Click here to view the presentation delivered on our geniSIGHTS solution. The participants showed keen interest in attending future Meetups conducted by Aaum.